MB-280 Certification Overview
The MB-280 exam was designed for professionals who configure and customize Microsoft Dynamics 365 customer experience applications. It covered sales management, customer data, business processes, security, and customer engagement.
The certification helped validate skills in managing sales operations, customizing business applications, and improving customer relationships through Microsoft technologies.
Important: Microsoft retired the MB-280 exam on July 31, 2026. The related replacement certification is AB-210: Microsoft Dynamics 365 Sales AI Consultant Associate.
Important MB-280 Exam Topics
1. Implement Dynamics 365 Sales
Configure leads and opportunities.
- Manage sales pipelines and forecasting.
- Set up products, price lists, quotes, and orders.
- Configure Sales Insights and Copilot capabilities.
- Manage sales engagement sequences and assignments.
2. Microsoft Dataverse and Model-Driven Apps
- Create and customize tables and columns.
- Configure relationships and business rules.
- Build model-driven Power Apps.
- Manage forms, views, dashboards, and workflows.
- Configure security roles and access permissions.
3. Dynamics 365 Customer Insights
- Create marketing emails and customer journeys.
- Build customer segments and marketing forms.
- Manage customer consent and communication preferences.
- Configure event registration and attendee management.
4. Extend Dynamics 365 Sales
- Integrate Microsoft Teams collaboration.
- Configure document management.
- Use Dynamics 365 with Outlook.
- Improve business processes using Power Platform tools.
These topics reflect the published MB-280 exam objectives before retirement
How to Prepare for MB-280
- Review the exam objectives: Understand the major topics and their scope.
- Practice with Dynamics 365: Explore Sales, Dataverse, and model-driven applications.
- Learn business processes: Understand lead qualification, opportunity management, and forecasting.
- Practice customization: Work with tables, forms, views, business rules, and security roles.
- Use practice questions: Review scenario-based questions and learn why each answer is correct.
If you are beginning preparation now, use the current AB-210 certification objectives instead of relying exclusively on retired MB-280 material.
Practice Questions
1. Which Microsoft platform stores and manages business data for Dynamics 365 applications?
A. Microsoft Word B. Microsoft Dataverse C. Microsoft Paint D. Windows Defender
Answer: B. Microsoft Dataverse
2. What is the primary purpose of a sales pipeline?
A. Manage employee attendance B. Track opportunities through sales stages C. Configure computer hardware D. Monitor network traffic
Answer: B. Track opportunities through sales stages
3. Which component helps control what users can access in Dataverse?
A. Security roles B. Email templates C. Product bundles D. Sales forecasts
Answer: A. Security roles
4. What is the purpose of a business rule in a model-driven app?
A. Configure business logic and field behavior B. Replace the database C. Install an operating system D. Create hardware drivers
Answer: A. Configure business logic and field behavior
5. Which certification replaced MB-280 as the related Microsoft Dynamics 365 Sales credential?
A. AZ-900 B. SC-900 C. AB-210 D. AI-900
Answer: C. AB-210
FAQs
1. What was the MB-280 exam?
It was the Microsoft Dynamics 365 Customer Experience Analyst exam, covering sales applications, Dataverse, and Customer Insights.
2. Is MB-280 still available?
No. Microsoft retired the exam on July 31, 2026.
3. What were the main MB-280 topics?
Dynamics 365 Sales, Dataverse, model-driven apps, Customer Insights, security, and business process customization.
4. What should I study instead of MB-280?
Consider AB-210, the related Microsoft Dynamics 365 Sales AI Consultant Associate certification.
5. Are practice questions useful for certification preparation?
Yes. Practice questions help reinforce key concepts, identify knowledge gaps, and build confidence with scenario-based problems.
Conclusion
The MB-280 exam covered essential skills for configuring Dynamics 365 Sales, customizing Dataverse, managing customer insights, and extending business applications. Although the exam has retired, its topics remain useful for understanding Dynamics 365 customer engagement solutions. New candidates should review the current AB-210 certification requirements and prepare using the latest official Microsoft learning resources.
Written By:Tannu Singh
Published on: 09/10/2026
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