Microsoft MB-220: Dynamics 365 Marketing Functional Consultant certification validates skills in configuring and implementing marketing automation solutions using Microsoft Dynamics 365 Marketing. This guide helps you understand customer journeys, segmentation, lead management, event marketing, and MB-220 exam preparation for 2026.
MB-220 validates the ability to configure Dynamics 365 Marketing to create personalized customer experiences. Candidates should understand marketing automation, customer data management, and integration with Dynamics 365 apps.
MB-220 focuses on creating dynamic customer segments to deliver targeted marketing experiences.
Question 1: Which feature in Dynamics 365 Marketing is used to automate customer engagement workflows?
Explanation: Customer Journeys automate personalized marketing workflows in Dynamics 365 Marketing.
Question 2: What is the purpose of lead scoring in Dynamics 365 Marketing?
Explanation: Lead scoring helps prioritize leads based on interactions and readiness for sales.
Question 3: Which tool is used to design marketing emails?
Explanation: The Email Designer is used to create and customize marketing emails.
Question 4: What is the function of a segment in Dynamics 365 Marketing?
Explanation: Segments group customers based on defined criteria for targeted marketing.
Question 5: Which feature tracks campaign performance?
Explanation: Marketing Insights provides analytics on email opens, clicks, and campaign success.
Is MB-220 difficult?
Moderate difficulty for candidates with Dynamics 365 knowledge.
Is MB-220 worth it in 2026?
Yes. It is a key certification for Dynamics 365 marketing roles.
Do I need coding skills?
No. MB-220 focuses on functional configuration.
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The Microsoft MB-220 Certification Exam, or "Microsoft Dynamics 365 Marketing Functional Consultant," validates skills in Dynamics 365 Marketing, focusing on marketing features, customer engagement, integration with other applications, data management, and compliance with regulations like GDPR.
The learning objectives of the Microsoft MB-220 Certification Exam include configuring marketing settings, managing customer journeys, creating and managing marketing campaigns, segmenting customers, analyzing marketing performance, integrating Dynamics 365 applications, and ensuring data compliance with regulations. These objectives ensure a comprehensive understanding of Dynamics 365 Marketing capabilities.
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Learning Microsoft MB-220 is beneficial because it enhances your skills in using Dynamics 365 Marketing, making you more valuable in roles related to marketing operations and customer engagement. It enables you to effectively design and manage marketing campaigns, utilize data analytics for better decision-making, and ensure compliance with data regulations.
The target audience for the Microsoft mb-220 exam includes sales professionals, business analysts, and consultants who use Dynamics 365 to manage and optimize sales processes.
The skills measured in the Microsoft MB-220 Certification Exam include configuring marketing application settings, creating and managing customer journeys, planning and analyzing marketing campaigns, utilizing data segmentation for targeting, analyzing performance through analytics and reporting, integrating with other Microsoft applications, and ensuring data compliance and security. These skills ensure a comprehensive understanding of Dynamics 365 Marketing functionalities.
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The Microsoft MB-220 Certification Exam typically consists of multiple-choice questions, case studies, and scenario-based questions. The exam usually lasts about 120 minutes, and the number of questions can vary. A passing score generally ranges around 700 out of 1000, but this can change based on the exam's difficulty level.
The Microsoft MB-220 Certification does not have a specific expiration date; however, Microsoft certifications typically remain valid as long as the associated technology is in use. It's recommended to stay current with updates and new features related to Dynamics 365 Marketing. Microsoft encourages certified professionals to renew their certifications every two years to maintain their credentials and ensure they are up-to-date with the latest skills and knowledge in the field.
There are no formal prerequisites for the Microsoft mb-220 Certification Exam. However, it is recommended that candidates have a basic understanding of sales processes and experience with Microsoft Dynamics 365, particularly the Sales application.
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